hotel chain blog sant pol turismeBest Western launches facebook hotel booking, yes the hotel giant has become the first global brand to try to leverage its popularity on Facebook with the ubiquitous social network’s 800 million active users by creating a special booking tool.

It’s clear that Best Western has been concentrating on Facebook for quite some time. It now has about 244,700 fans, just ahead of Hilton Worldwide’s 241,900. In contrast, Marriott International has about 101,500 Facebook fans, Hyatt, about 167,100; Four Seasons, about 99,500, and Starwood, about 35,300.

Travelers who book their stay on Best Western’s Facebook page won’t get a better deal than on the brand’s website. But they will get convenience and a speedy transaction if they spend a lot of time on Facebook.

Under the motto focused on “being where the customer whants to be” Best Western has now embarked in this new social media age.

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