Coolhunting for future hospitalities (Summer Course)
In a highly competitive and international hospitality world, more than ever before, a key competence will be your trends– and innovation sensitivity – be it in hospitality management, be it in Food&Beverage, be it in delivering experiences to your guests and partners.
For this reason, EUHT StPOL Barcelona is offering this Summer course to let you build and increase these competences and sensitivities in your professional fields of expertise.
The course will be led by professor Dr Rohde who, during the last six years, has been conducting a leading ‘Future Forecasting & Innovation’ research project worldwide: The Cool Hospitalities Hunt project.
Professor Rohde is visiting professor in many prominent universities worldwide and is a EUHT StPOL professor in our Master in Hospitality Management.
Our students said:
“Aside from everything mentioned in the class discussion, I learned that every idea, every seed, no matter how ‘crazy’ if the idea has potential” – Brian, USA
“The key lessons I’ve learned during the course are research, analys, develop and adapt” – Victor, Mexico
“It is a very practical course that allows one to develop useful skills; Investigation, Research, blogging and analysis traits are constantly being practised” – Alfredo, Colombia
“I’ve learned how to open imagination, be visionary, open your eyes and keep up with time” – Thomas, Italy
- Addressed to
- Duration and structure of the course
- Workload
- Course of Hotel and Restaurant Management
- The Program
Students of the Bachelor in Hotel and Restaurant Management, Tourism, Business Administration and Culinary Arts. Other candidates/profiles can be accepted upon request and approval of EUHT StPOL.
Monday through Thursday:
- 9:00-11:00 first session.
- 11:00-11:30 break.
- 11:30-13:30 second session.
- 13:45 lunch.
- Facultative trips
- Day off
From July 2nd to 16th, 2017
16 sessions of 2 hours each Monday through Thursday (32 teaching hours)
12 hours of trips on Fridays
COURSE OVERALL: 44 teaching hours + project dedicated hours
Schedules:Monday through Thursday:
- 9:00-11:00 first session.
- 11:00-11:30 break.
- 11:30-13:30 second session.
- 13:45 lunch.
- Facultative trips
- Day off
From July 2nd to 16th, 2017
Field Trips:
1. Visit to the Cellar Alta Alella-PRIVAT (D.O. Alella)
Includes the bus with driver and the visit to the cellar with a teacher. To keep the costs low, lunch will be taken at the Hotel-School.
- Departure: 9.30h
- 3 hour long visit and wine tasting
- Return to Sant Pol: 14.00h
- www.altalella.cat
2. Professional visit to Barcelona:
Departure from Sant Pol's train station: 10.00h
Arrival to Barcelona: 11.00h
Coolhunting walks
- Blended guided and free visit of "cool places" and interaction with hospitality establishment, "on the spot" data search, trend search.
- "Mistery shopping" as client for hospitality establishments, data mining and later analysis with class.
- "Cool" Lunch with wine pairing
- Lunch consisting of Catalan and Spanish gastronomy with its wine pairing.
- You will be invited to become a Cool Hospitality Hunter. Inspired and coached by professor Rohde you will hunt for Cool Seeds of the New within and surrounding the contemporary and future worlds of hospitality;
- You will upload your hunted Cool Seeds of the New on a virtual workspace constructed exclusively for this Summer course and only available for you and your Coolhunting co-students
- We will discuss the power and growth potential of these Cool Seeds of the New for the hospitality industry. We will rate them, comment on them – and enrich them.
- You will also learn how to properly write a blog. A blog that seduces people to read what you have to say in the most appealing and effective manner. Mind you, a decision that is not communicated is not a decision. A Cool Seeds that is not well communicated and therefore not read, is not a Cool Seed.
- We will analyze the collectively gathered Cool Seeds of the New. What clusters of new developments do we see? What new validated trends can we distill from all the hunted collected material and insight? What meaning and future power can we attach to them?
- We will work on innovative concepts, based on the validated insights and trends that our Coolhunting activities have reached out to us, and only us.
- Opening your imagination to new developments will be the leading thread. But we achieve this in a methodologically sane and succinct way. Depth will be added to the Summer course by discussing in class together some of the most ravishing articles regarding hospitality industry in the leading papers and magazines of this world.
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