Gamification and Hospitality at HIP 2020 by EUHT StPOL and ENTI-UB

The CEO of the University College of Hospitality Management and Culinary Arts of Sant Pol de Mar (EUHT StPOL) participates as a speaker in the 4th edition of the HIP (Hospitality Innovation Planet) – Horeca Professional Expo which takes place this February 24^th to 26^th 2020 in Madrid. Under the title “Gamification and hospitality” and together with ENTI-UB, he will share the result of the work done jointly by the two universities to improve the experience of hotel and restaurant customers through gamification.

EUHT StPOL (pioneer university and hotel reference) and ENTI-UB (pioneer university and video game reference) have been organizing “jam sessions” among their students for three years in order to use gamification in the hospitality sector. From this joint experience, the CEO of EUHT StPOL, Lluís Serra, and the Academic Director of ENTI-UB, Oscar Garcia, will participate in the HIP 2020 with the presentation “Gamification and hospitality”.

It will be today Monday, February 24 at 6:30 pm in the framework of the Hospitality Congress 4.0; the largest international congress on innovation and transformation of the Horeca sector that is held coinciding with the HIP. In the presentation “Gamification and hosptiality” Serra and Garcia will share the result of the work done to improve the experience of hotel and restaurant customers, or solve management problems in the sector through gamification. An initiative that opens new doors to innovation in the sector from a digital perspective and that aims to stimulate the behavior of customers and employees in the hospitality and catering sector.

Serious Games for hospitality

An application to control the amount of food that is in the refrigerator of a professional kitchen, another to customize the cocktails according to the preferences of the client or a game to make the waiting times between the service of one and another dish more enjoyable. These were some of the R&D ideas that emerged during the third edition of Serious games for hospitality held on April 6, 2019 at Hotel-Escuela de Sant Pol de Mar and which was attended by students from EUHT STPOL and ENTI -UB, event organizers.